Hyatt Regency Perth is part of the leading 5 Star hotel groups in the world with over 453 properties in its portfolio. Operating with such strong heritage has required creative and direction from Kudos that adheres to the extensive brand guidelines while addressing key local market issues.
Asked to produce a unique positioning story that allowed the Hotel to tailor messages around a core idea, or, in this case, a narrative. The “What’s next?” story has been used by the hotel to connect all of it’s services and offerings with a consistent theme and style through internal and external signage and advertising.
- Marketing Strategy
- Online Advertising
- Print / Digital Signage
- Art Direction and design production